Optics | Gun Scopes | Ashland, WI

Big Store Prices, Small Town Service

Serving Northern Wisconsin


Sports Hollow | Firearms Store | Ashland, WI

When you purchase a new scope from Sports Hollow, it's covered by a comprehensive manufacturer's warranty, which we'll honor to the letter. Should something go wrong with your scope, we'll make sure that you get a full replacement or repair at no extra charge.

When it comes to investing in the right scope for the right firearm, there's a lot to consider. What is your price range? How powerful of a scope are you looking for? Does the finish matter? What will you be using the scope for?


Our staff  will take the time to fully understand your needs and will make a recommendation based on years of industry experience to ensure you make the right choice and are happy with your purchase.

Customize your scope

New scopes come with a full warranty

  • Adco

  • Aim Shot

  • ATN

  • Barska Optics

  • Browning

  • Brunton USA

  • BSA Optics

  • B-Square

  • Burris

  • Bushnell

  • Colt

  • Crimson Trace

Take advantage of our amazing inventory

  • Sightron

  • Simmons

  • Sun Optics USA

  • Tactical Solutions

  • Tasco

  • Trijicon

  • Truglo

  • Ultra Dot

  • Viridian

  • Vortex

  • Warne

  • Weaver

  • Zeiss

  • Center Point

  • EO Tech

  • Kwik Site

  • Laserlyte

  • Lasermax

  • Leupold

  • Meopta Optics

  • Millett

  • NC Star

  • Nikon

  • Nikon Inc.

  • Redfield

Not sure which scope is right for you? We can help. Call today!


Not all gun scopes are created equally and you'll only find the best in the business at Sports Hollow. We carry an extensive line of high-performance, multi-functional scopes for hunting rifles, pistols, and more. Visit our shop 7 days a week for a look.

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