Accessories | Targets | Knives | Ashland, WI

Big Store Prices, Small Town Service

Serving Northern Wisconsin


Sports Hollow | Firearms Store | Ashland, WI

Are you looking for the perfect gift for the hunter or sportsman in the family? When you stop by the shop and take a look at our stock, you won't have any trouble finding exactly what you're looking for.

At Sports Hollow, your safety is important to us. Only you should have access to your firearms, whether you're tracking a kill or asleep in your bed. We offer an extensive variety of locks, safes, and cabinets designed for maximum security with easy access for you and your trusted family members.


If you're looking for a way to make your home or hunting party safer, stop by today!

Add the final touch to your safety tool kit

Find the perfect gift for friends and family

  • Targets

  • Knives

  • Gun Safes

  • Gun Cases

  • Cross Bows

  • Gun Locks

We carry a full range of accessories

  • Magazines

  • Holsters

  • Gun Racks

  • Trail Cameras

  • Firearm Cleaners

Serious outdoorsmen know that success boils down to preparation, and being prepared means having the tools you need to get the job done. At Sports Hollow, we carry an extensive line of durable, high-quality hunting and sports accessories that you can rely on to perform when the time comes.

We've Got You Covered, Down to the Last Detail

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Huge selection of knives and tools in stock!

Stop in today!